The marketing and the video is important if you expect new...

The marketing and the video is important if you expect new holders to come on board and buy shares...which will lift the share price....which will be important for the next CR. The higher the SP, the less shares need to be magically created to raise the same amount of money, which means less dilution for existing holders. 

The video is important for existing holders to see proof that the milestone has been properly achieved.
To me that 10 second video didn't show a home being built on a site. Yet that is what the milestone was in the prospectus. 
Now everyone might have a different meaning for the words home and site. Sure, that is possible. 
Me. I expected a home and a site, and I saw neither in the 10 second video.
A home....a buliding that could thoeritically be used to live in.
A site....a building site. 
Maybe I'm expecting too much for $30 million.