Due to the dramatic increase in revenue the materiality limit has also increased substantially, deals & orders that would have been disclosed on materiality grounds previously are no longer required.
The last update was $3.5m in 7 weeks, for it to be a material change (>15%?) the revenue to date for 11 weeks would have to be in excess of $6.3m with a projected quarter of $7.5m+.
It could just be the case that they haven't reached that point yet.
The online sales on their own, while interesting are not relevant from a materiality perspective.
Due to the dramatic increase in revenue the materiality limit...
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