Exactly what TT said. You're talking as if propriety would have...

Exactly what TT said.
You're talking as if propriety would have hit the same revenue to date. When HLF wins a CM contract, it's usually for a pre-existing product which already has a customer base and has built traction in the market already. With new propriety products these are new products, have no existing customers and generally require a heavy marketing spend to get off the ground.

It's impossible to say exactly what would have been, but judging from the existing Keytone own branded milk powder sales which seem to be on the decline, I don't think the business would have been at break even this year, I think it's more likely the liquidators would been taking over this year - especially due to travel to China due Covid was off the table.