Switters, agreed with the 'I' sentiment and am invested in two of those.
The only thing I would point on your post I would argue is the mention of less competition.
My thoughts are that competition is actually there as exemplified by the number of online companies dealing in Asian car classifieds. I looked at from a different angle in that the Asian market competitiveness is currently more fragmented without a clear and dominant leader due to its relative infancy. The rates of smartphone penetration will sort that in due course and I guess this is where ICar Asia hopes to be, i.e. an early adopter and distributor of a platform that can shape the market its way.
Just my thoughts.
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