Chasing scale the smart way- $15 for a 15 sec ADO rapid antigen...

Chasing scale the smart way- $15 for a 15 sec ADO rapid antigen test for 1.5bn people to get FREEDOM AND MOBILITY BACK INTO PEOPLES LIVES

Fellow shareholders
Below are my thoughts on how ADO should and can pursue and secure intl sales right now from our current grid position !!!

Chasing scale the smart way-$15 for a 15 sec rapid antigen test for 1.5bn people.

We have the world class Eugeni RAT product suite with ancillary product features making it customised and high tech
We have the distributors in place to socialise it and disburse it across all levels of society
Govts and multinationals need to adopt it if they are serious about a return to some form of normality to life and society

So the intl marketing strategy for ADO after doing my research should be as echoed in the words of a world class marketer for xero software on the asx.. ms Leanne Graham :

"You can easily waste a lot of money going into any country,”
The reality is you’ve actually got to test the market first and ensure that you’ve got the right networks and partnerships in those markets to work out whether you have a product that actually can scale there.

“Everybody wants to see fast scale overnight and often you look at products, and you think well, of course it’s going to get that scale eventually, but it’s a lot harder than anybody thinks,”

The reality with new markets is that even though you might be offering a solution which is objectively better than what customers have in their market, the ‘better the devil you know’ attitude is still there.”Aside from taking a more measured approach to scale, having the right partners in each market is vital.

in the old school having a ‘channel partner’ was basically a synonym for a reseller, Graham says the best partners aren’t simply there to make a buck in the short-term.“I think a lot of early-stage companies out there enter into partnerships simply because they want to keep the news flow going. The reality is that it takes time and money to get the type of partnerships which truly create value off the ground,” Graham clearly sees the potential for archTIS’ product suite to truly add value to the ecosystem, rather than just be a sales opportunity for a tech vendor.“There’s different types of partnerships that create value, such as the integration partner, the consulting partner, or your infrastructure partnerships,” Graham explained.“

The really important part of those partnerships is that you’re able to make what they do better rather than just be a product for them to sell.”

So

The key slogan for the world here is simple
$15 for a 15 sec ADO rapid antigen test for 1.5bn people to get FREEDOM AND MOBILITY BACK INTO PEOPLES LIVES
Its simple message peoples of the world
ADO RAT tests .....Socialise it / believe it and make it happen/ otherwise we continue under lockdowns

Please wake up world / the innovative solution to free and mobilise society lies in each others hands and to keep promoting it as a viable alternative
$15 for a 15 sec ADO rapid antigen test for 1.5bn people to get FREEDOM AND MOBILITY BACK INTO PEOPLES LIVES
keeping the faith in humanity to do the right thing