DSK is expanding like mad, and it makes a lot of money.
Last year, it reported net profit of $5m in 2019 and almost $9m in 2020. This year, Dusk will generate about $30m in net profit – more than three times what it made last year – and it will likely generate net profit margins of 20%.
Sensational returns are coming,
Dusk was generating gross margins of about 65% and had EBIT margins of over 10%. The company reduced its cost of doing business from about 60% of revenue three years ago to under 50%.
Store network has grown to 118 with plans for 160 stores and average revenue per store has remained steady at around $800,000 per year.
High inventory turnover with high margins,
Dusk is another Lovisa in profit margin generation,
Dusk operates one of the most successful loyalty programs in retail, with a paid rewards program that currently has over 620,000 members.
27% of Dusk’s website traffic comes from paid sources, suggesting enormous brand awareness,
(Gaurav Sodhi 09-06-2021)
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