Interesting Finch. Mind you, the intangibles are unlikely to be 100% of the purchase price as in most cases there would be at least some tangibles included. however your theory makes sense.
I just did something similar, however working off the uplift in intangibles from Dec 2010 to Dec 2012 to get a feel for more recent purchases.
2010 was ebit $8M off intangibles $60M.
So $141M increase in intangibles would add $35M to ebit @ 25%.
If no other change, and $0 organic growth, half yearly should be $21.5M.
So, they're still 20% below where they should be as a minimum, with ni organic growth and assuming no tangibles. Hmmm.
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