Penfolds is one of top imported wine brans among the rich Chinese in China, and certainly the best brand from Australia.
Currently, French wine accounts 35% of China's imported wine market, followed by Australian wine, 17%, then 15.5% from Spain, 12% from Chile, and 4.2% from Italy.
See the link below,
http://news.ifeng.com/a/20180404/57314547_0.shtml
中国领跑全球葡萄酒消费 美国或将错失红利期
2018年04月04日 14:47:26
China leads global wine consumption, and US may lose the opportunity
根据IWSR提供的数据显示，中国进口葡萄酒主要来自法国，百分比高达35%。紧随其后的有澳大利亚(17%)、西班牙(15.5%)、智利(12%)及意大利(4.2%)，其中澳大利亚及智利近年与中国达成自由贸易协议撤销葡萄酒关税，令两国葡萄酒进口量大幅提高。
The article above was published on 04/04/2018 in China
(20min delay)