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Chitika Bows eMiniMalls Interactive Merchandising Tool
Tuesday, June 21, 2005

Contextual advertising solutions provider Chitika on Monday announced the release of eMiniMalls, which it termed "the advertising industry's first CPC-based intelligent and interactive product merchandising service." eMiniMalls offers publishers an alternative to static banner ads; it combines online product merchandising, a recommendation engine and comparative shopping information into one solution. According to Josh Wetzel, Director of Business Development at Shopping.com, "eMiniMalls...creates a contextual product match for publishers, presenting the product that best suits a user's needs. "eMiniMalls has the opportunity to capture online merchandising the way AdSense did contextual advertising."


:)
LC