Just reviewing the ekbuy website and it is not as slick as it...

Just reviewing the ekbuy website and it is not as slick as it could be, also a high number of brands listed have no products up for sale. No point advertising 100's of brand yet less than 50% have anything for sale and the brands that do offer goods only offer one maybe two items.
In recent times they as a board and executive team have jumped on the coat tails of fads and unfortunately if it is not in your wheel house then the market will smash you for it. Stick to what you know and focus at what you are good at, Also Linkedin should be used to promote the brand and the offerings that that business provide, not the coffee shop or the crab you eat for lunch. When was the last positive news story, new signing or promotional post placed on Linkedin. If you want to talk about coffee and crab get a facebook or instagram account.