And that's the point isn't it. A few billion people have gone through the laborious process of traipsing down to the bank with documents in tow to prove identity. ISX have patented a process to leverage an existing identity database in a way that satisfies KYC requirements in a matter of minutes and thereby simplifies the on-boarding process for new customers. It's a pretty sound value proposition and a service that the banks and Visa/MC can't offer ... or am I still missing something?
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