clear channel rates, page-7

I think you will find that is video advertising rates Oak which are traditionally sold in short contracts and for small time slots. Very expensive to keep promoting to keep getting the advertisers and generally high comission.
Lumacom did this with Barcelona with the LumaVideo and have indicated a preference to go away from this for 2 reasons. Pressure of keep finding short duration advertisers and because their Lumavideo doesn't have the profit making potential of a Lumapanel.
Lumapanel is Lum's strength and once they have one advertiser, they are set for 1yr +, with a commission of around 15-25%.
Anyone know much about the potential of Lumapole?