Closest to the Pin, page-113

300588 and Michaelx, thankyou for your considered responses. Your start up financing model graph demonstrates what i neglected to fully consider. I always recognised that JATs 'established' distribution channels would play a major part in ensuring success.

I still think they need to sell a sh##t load of adult powdered milk as well as the infant formula to truly establish themselves as a significant player and there is nothing to say they wont.

The only figures that i had to work with was the target 500,000 tins of infant formula in the first year and that is where I tried to establish their earning capacity. And that doesnt include the Ione product so I realise there is more to this than just the infant formula.

Out of interest what is a ball park figure in terms of expected percentage profit from a tin of infant formula?

Thanks again.