I remember when the view count for these videos would typically...

I remember when the view count for these videos would typically be in the single digits, and same for their LI posts. The massive increase in engagement on their socials is testament I'd say to the strength of their marketing team (especially when each view can often equate to a customer paying over $50k per annum, views are worth much more here than in other consumer focused industries!). Seem like their follower count on LI is up an extra 100 each time I look, I would imagine given the professional nature of ophthalmology that most doctors (customers) would quickly subscribe to the LinkedIn accounts of those companies from which they purchase devices, so it's probably a good indication of how they are tracking (if the existing sales numbers aren't good enough!)