I am quite surprised by the sp since the last Record Sales...

I am quite surprised by the sp since the last Record Sales announcement. I have seen it go the other way as well where sales are massively down but the price goes up based on positive sentiment. In this case, it doesn't appear that sentiment is poor in this circumstance but rather that either people are waiting (i.e. audited report, more sustained results) or there isn't enough exposure on this company as a whole.

I have no doubts it will surge forward, the question is, when? The market is sometimes nonsensical but if the company consistently build sales, the sp will do its thing. Perhaps the people that are more concerned are short term holders. Sometimes the best fundamentals and everything else requires some element of luck to push forward with the sp, in this case perhaps exposure or awareness.