For those of you who have not seen it, on 20 July CNET Australia briefly mentions Quickflix in an article on "Foxtel's IPTV revolution." The inference from the article is that that Foxtel could become a major competitor to Quickflix.
"Quickflix might now offer a library of on-demand movies and TV shows as part of a flat monthly fee, but finding anything made in the 21st century is a challenge. Foxtel's ability to offer first-run programming is its biggest drawcard, but you need to be watching at the time the program is scheduled.
Should Netflix enter the Australian market, the equation could change again. But we shouldn't expect Netflix in Australia any time soon. Licences for programs and movies are managed on a regional basis, and incumbent Australian players will pay big dollars to maintain their exclusivity over rights if just to keep a big competitor like Netflix at bay....
Whoever can get the balance just right between on-demand library, exclusive or timely release schedules and price is certainly going to set the Australian IPTV market on fire. Foxtel has a leg-up by having the first two in place. Whether they can hit a price sweet spot before a serious competitor makes a big play is what we're all waiting to see."
