Coca Cola brand is not a competitve advantage anymore! if CCA got the fundamental wrong, page-2

QOUTE: So, is coke the "right" product? Unfortunately, more people are turning away from soft drink and the society as a whole is more health-conscious. Even though there are still a lot of people who drink coke, the market is shrinking. Consumers are less loyal to coca coka,


where do you get this information from eight? is it reality or make believe? cause the company has been going strong making profit gains year on year. pepsi price war comes along and bam profit drops.
as soon as pepsi stop being silly then CCA profit will rise back to normal and carry on rising into the future.

CCA have been branching out into other products for ever and will into the future. DO NOT underestimate the management at coca cola because their paid very well to bring home the bacon and this headwind will die as soon as the management at CCA show the profit results after all the tiny problems are fixed.

CCA will always adapt to market conditions and release new products to fulfill the refreshment markets needs.