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travel.com.au signs agreement with Coca-Cola
Thursday, 25 January 2007
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Email Distributiontravel.com.au has announced that they have just signed a promotional agreement with Coca-Cola Australia which will see 50 million Coca-Cola bottles incorporate the travel.com.au logo onto the packaging.

Another campaign for travel.com.au, including a TV advertisement featuring Tom Williams, will also launch alongside the coke bottles.

Adam Johnson, travel.com.au Managing Director said, “The partnership aims to increase brand awareness for travel.com.au and grow subscribers to our newsletter database. Our newsletter highlights the best holiday, hotel and flight offerings available online in Australia.

“Our ultimate aim is to increase bookings for our valued travel suppliers because without successful suppliers, travel.com.au would not be where it is today.”

The campaign will also see a competition run with prizes such as 60 family holidays, AUD30 vouchers on travel.com.au, and an opportunity for customers to double the AUD500 spending money prize by signing up to travel.com.au.

“We constantly strive to form the best possible partnerships and we’re really excited to be working with one of the most iconic brands that exists today,” Mr Johnson said.