In 2013 Frito-Lay Australia, the company that owns Pepsi & Gatorade amongst other brands/products had total annual sales of $1bn.
Only $1bn! ...and that includes sales from their range of products including Twisties, Smiths chips, Burger Rings, Nobbys Nuts along with Pepsi and Gatorade.
CCL had revenue in H1 2014 of 2.3bn....230% higher than Frito-Lay's FULL YEAR sales in 2013.
If you stripped out all Frito-Lay's revenue from non-beverage related products, it really shows the complete dominance of Coke vs Pepsi in the Australian market.
I personally would not have expected to be such a wide difference.
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Coke vs Pepsi - Some Perspective
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THE CALMER CO INTERNATIONAL LIMITED
Matthew Kowal / Andy Burger, CCO / Head of E-Commerce
Matthew Kowal / Andy Burger
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