or will it??? On Australia Day Coke will start promoting it's sugar free, calorie free "Coke Zero". The Biggest launch of the last 22years and largest softdrink innovation since the introduction of Diet Coke.
A massive national launch campaign reaching EVERY 20-29 yr old in Australia and 85% of all Australians.
The largest sampling campaign ever undertaken in Australia.
Will any of this help the CCL price?? Time will tell but from my sample of Coke Zero it tastes terrific and I honestly think it's going to be huge for CCL.
I'm in!
Wheeler
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