Problem there these new age products are they have short life...

Problem there these new age products are they have short life spans. Sure it can do really well in a year or two then if there is nothing new comes out of it it just dies down and then you going into this horrible cycle where every few years you need to develop a new product. Look how well SC started when it was first introduced, look it at now.

That’s why I said in my other post key is doing more diary based deals. It’s like the bread and butter everyone everywhere needs daily.