Coles brand product quality deterioration, page-8

The sad thing is I want to invest here as a place to park cash since it has a strong economic moat (being one half of the duopoly) but I can't disagree with the points several posters make.

It's not a nice place to shop, the corporate messaging is out of touch in several aspects and with the stuff Woolworths gets up to it should be pretty easy for Coles to seize the opportunity and carve out more market share, but it does not seem to be doing that.

Unfortunate because it still presents as a decent defensive share (if bought cheap) but could be much better. One benefit it has going for it is that it focuses entirely on selling goods people can't do without unlike Woolworths. And yes, Aussies can't do without liquor lol.

@JCoure you're spot on about how Coles seems to be giving customers a dehumanizing shopping experience.