I guess they could sit on their hands, do nothing and then they...

I guess they could sit on their hands, do nothing and then they wouldn't get accused of milking the situation......give up will you and realise that they are looking for a way to give as much as they can in the most economical way.

if you want to get on your high horse then go after the pricks who started the fires ....this is not a "natural disaster" it is MASS MURDER......the "natural disaster" is up in QLD

In a months time the average aussie will still buy his weetbix at whoever has them advetised the cheapest.......like i said if Coles managed to raise an extra 5 bucks to help rebuild these communities then good on them