Agree Claws it costs less to sell an item than to store it etc....

Agree Claws it costs less to sell an item than to store it etc. Aldi seems to do this well and C and W have taken notice pushing their own house brands.

Tried myself to take on a multinational in the food sector and failed in the planning stage, matching their marketing spend was impossible and to think 2-3% of market share would make one a multi-millionaire.