oh and by the way, there's an event called Tough Mudder...

oh and by the way, there's an event called Tough Mudder (http://toughmudder.com.au/)
PNO's marketing team should be absolutely all over this! Thousands of people (myself included) will be feeling the pain and still needing to turn up for work (and be able to actually do their work!), not only after the events but in the lead up training for them as well.