If it were just flash memory, you might have a point. But this...

If it were just flash memory, you might have a point. But this memory can be used to emulate a brain cell ....from an old WBT press on some R& D ...
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It uses Polimi’s developed hardware design and Weebit’s silicon oxide ReRAM to combine the efficiency of the state of the art Convolutional Neural Networks (CNN) with the plasticity of brain-inspired Spiking Neural Networks, enabling the hardware to learn new things without forgetting trained tasks of previously acquired information. In this way, it enables unsupervised learning typical of the human brain which learns new skills

throughout its whole life adapting to its environment, without forgetting older information.
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Seems like more than flash to me, these near term deals are, but it's the low hanging fruit!