Commercialisation Potential

I've been going through various sources of information on BGT, from their presentations, announcements, and financials. The company looks to have an innovative potential solution to mosquito problems where they are resistant to traditional methods, and furthermore a more environmentally friendly offering. However, I have a complete absence of knowledge regarding aspects as to the market dynamics that BGT would be competing into as / when they get their product to commercialisation.

For example, would anyone be willing to share their knowledge regarding the pricing of competing products, and/or even better, what their profit margin might be (roughly)? Who are their potential competitors? Which countries do they sell into? etc.

I wonder how competitive BGT can be in their pricing? Market share?

Any thoughts / information would be most appreciated.