Who's Who in the Zoo: Competitive Analysis of Australian Wireless Service Providers, 2006
Abstract
This IDC study, intended as an annual guide to Australia's A$9.3-billion-a-year wireless services industry and now in its third iteration, provides updated profiles of leading Australian wireless service providers, latest industry developments, and future outlook for the coming year.
"With mobile penetration inching towards 100% and 3G services becoming commonplace, Australia is entering a new phase of competition characterised by market saturation and technology convergence," observes Warren Chaisatien, research manager, Wireless and Mobility, IDC Australia. He adds that, "in 2006, the fierce rivalry between cellular and WBB will continue, the nascent MVNE business model will gain momentum, and acquisitions and alliances along the mobile content value chain will abound."
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