CommSec took out the Best Online Broker Award, as hand picked by Compare Shares traders and investors. Owning by far the biggest slice of the online broking market in Australia, CommSec also boasts a hefty number of DIY super clients who use its services to buy and sell shares, managed funds or warrants for their DIY accounts.
Possibly the reason CommSec continues to dominate the online share trading landscape is because traders feel comfortable trading with the biggest online broker in town, or perhaps it could be due to CommSec’s research offering – including a newswire service, email alerts and broker recommendations. CommSec's acquisition of IWL this year shows that it is serious about cementing this leading position in the market.
