Seems that it will struggle at the price point.
Parent drives into service station with 3 kids in the back. Parent feeling good and wants to buy a "surprise". Parent has 2 options. $6 for 3 Kinda or $15 for 3 Yowies (takingmid point of above pricing)
Price wrong and completely different set up to Cadbury where production was local and price was appropriate. Volumes will be anemic under this scenario
If this is the solution of this management for their global expansion you are in trouble!
Company Analysis, page-5
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