people generally dont think of the unintended consequence a lot...

people generally dont think of the unintended consequence

a lot of these laws relate to the bad old days when there were a lot of shams by people saying they represented xyz - when they had no authotrity

in some cases theyd run up demand then try to extort xyz for payment

in other cases make promises the company didnt know about etc

while BUD shareholders may think there;s nothing wrong - too much discretion in that area also tends to lead to inferior positioning of the value proposition at the very least

eg. a common mistake is people would 'sell'it mainly on lower energy costs - where thats almost the last thing a good saleperson would talk about

Ohm is high end mgt service if given the focus by mgt to actively monitor and manage - focusing first on costs demeans and belittles its value, making them think of it like a product in a box - click and win, pack up send back.

thats why when you;re selling a service - as opposed to a product - companies get so particular that they and only they control how its positioned

add the channel conflict considerations - the best move is always to tell BUD so BUD can both identify/tell the relevant distributor plus track its delivery of that contact

when dealing with 3rd party sales its v useful to have a flow of company introduced connections to cross check conversion success with - esp if you can backtest with the prospect what they saw vs what 3rd party said