Gregmcsnossage.
In adition to what you have said, Geoff also said that either POC1 or POC2 (now know as Alere) will result in greater than $10 million income to ADO.
The beauty of Alere, is they are the Worlds number 1 in their space, with sales relative to M&G of between $1-$3 billion with products in the market place that only need the addition of M&G.
These products are already the market leaders and with the inclusion of Mix N Go, we just clip a bit off each one starting mid 2014, with estimates from $10 million (Geoffs conservative estimate) to $150 million for our share.
The market is slowly understanding the value here.
company making news, page-102
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