WHA infant formula sells for a premium, yet it doesn't offer any point of differentiation to justify the premium price tag. All stages of WHA formula are currently selling for A$29.95 on their website. To me, that just looks like an attempt to jump on the formula bandwagon - i.e. putting powder in a tin, slapping a label on it and expecting it to sell. MGC and BKL have both failed in their attempts to jump on the bandwagon. What makes you think WHA will succeed?
Seeing as I'm an idiot, can you explain to me how much formula you think WHA will be selling in 12 month's time and whether that justifies the current sky-high valuation?
Company Valuation 101 - Question, page-215
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