Yes agree with that, he did misrepresent it as if they had done...

Yes agree with that, he did misrepresent it as if they had done the product development, testing, etc,for years with no reference to Zoono being the source. I guess it may be part of the licensing agreement he made mention of. They are keen to use their own branding which makes sense given their size and brand reputation. There is a very minor footnote type reference to Zoono on Fine Hygienics's website...

He seems to do the same thing when discussing their new vitamins/supplements range. I believe he also mentioned a licensing deal of some sort for a new technology where the supplements are better absorbed by the body via the small intestines, but similarly said it was their testing and new products...contradictory.

Nonetheless, they seem to be promoting the products well and hopefully that converts to a material uplift in sales.