The attempt to sell as a luxury item will be the death of them. They have been unable to move volume into the market, refected in their revenue.
The fact they refuse to shift thier thinking, or at least pivot, with a range of failed attempts to capture a luxury product is killing the price.
The reversal on their point of difference has not been captured, even diluted with no cage dams. They can't have both; a commodity production model, producing a premium product on volume. Volume has to give way to the premium.
This immature approach suggests, the egos involving decision making, exceed the intelligence driving the business.
This is simply a personal opinion marker for future reference. I will be pleased if I'm wrong. They will fail and need a heavily discounted (<$0.05) international buy out to exit.
MCA Price at posting:
11.5¢ Sentiment: Sell Disclosure: Not Held
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