People might be interested in reading up on Dixons Carphone....

People might be interested in reading up on Dixons Carphone.
Whilst not identical because Dixons Carphone is also a major distributor of white goods, their phone division is showing a drop in earnings.
The underlying reason is that consumers are upgrading their phones at a slower pace (3yrs against historical 2yrs) because phone technological increases are slowing down.