Blasted decimal points. They pop up out of nowhere and they are very hard to see.
One thousand apologies for inaccuracy, thank goodness some people are on the ball.
Might add that it improves the situation somewhat.
Convincing 1 in a hundred eligible female hair loss candidates in the US that spending around 12.50 a month ( 8.30 net to Cellmid) on solving their hair care problem provides a revenue in excess of the current market cap not including exchange rates.
For further context this puts the 100 million goal visioned by Colour Collective appearing to be based on capturing 4% of the market within 7 years.
So plenty of room for all kinds of competitors.
And thats just the US.
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