Bugger real bugger. Storm is and was right but unfortunately now...

Bugger real bugger. Storm is and was right but unfortunately now dst in building industry is not special to a single company (FBR).

We have been so slow moving we lost the advantage. The rabbit or the hare who will win. Amazing how having access to significantly more funding can lead you the advantage. A healthy SP and effort into marketing may of helped.

They need to go fast now, real fast. Im sure Icon is setting up mass manufacturing, have training packages in place, customers waiting. FBR really need to push the marketing and finally bring in the dollars or be left behind because now dst in building is shared.

My question. If concrete can do what brick can and cheaper is brick even needed. Atleast we won't go backwards our piece may just be a bit smaller.