Competition, page-274

As I said this will put a rocket up their arse ! If they don’t change their attitude and direction in marketing and exposure it’s going to be slow progress , I really think that once FBR build those demos the focus will shift from ICON to FBR as time is money and ICON certainly doesn’t come close to time saving imo get other things , they might have DST but it’s still slow as F , CRH I think will make sure exposure and marketing will be ramped up to maximum you see FBR and CRH are on the same team and both need each other for their very survival. Ramp up marketing and exposure and they will leave ICON for dust , ICON KNOWS WHATS COMING and it’s not fluffy builds , it’s what people have been used to for hundreds of years , 2 + weeks for fluff builds or 1 day for homes that builders have been used to for decades .