Competition, page-380

Technology penetrates into economy at exponential rate, the edge you have today may not be there anymore tomorrow, today you look at an old trade that was never changed for thousands years, tomorrow someone else is doing something smart about it, whatever FBR is doing, they need to do it fast, 3 years ago FBR is probably 5 years ahead of other competitors, today it’s probably only 2 years ahead, and next year someone else could be making a world awakening move.

FBR has been taking time to get it absolutely right, as Mark said even 99% right is not good enough when it comes to commercialisation. But now FBR hopefully had it packed up at 100%, once the ship docks is Florida, it needs to drive faster from then on, FBR management needs to up their marketing game by at least a few levels from I can see, comparing to other techs are doing.