If we accept the premise that BRN is dealing in a competitive...

If we accept the premise that BRN is dealing in a competitive market (put aside technical differences for a moment), could we not look back a hundred plus years to a fledgling car industry when the advent of the Model T Ford and it's associated manufacturing methods could have made all it's competitors fold up shop and go bust in the face of a "competitive landscape".Did all the big players in that industry disappear? A century later auto companies are still innovating and more importantly still running PROFITABLE enterprises whilst operating in a competitive landscape.