Competitors, page-124

You might be right. There are a lot of outsourced paraplanners out there but I don't think anyone has successfully made a large company out of it yet (from what I have seen). There are a lot of 1-5 man bands serving different dealergroups. A friend of mine has gone out on his own recently as he just wants to work from home and can't keep up with demand, the work certainly seems to be there. I still think Lilly is what can potentially bring the most shareholder value assuming it's still a focus.... should also read 'not held', not a fan of the phone app.