I disagree Ed – it's a completely different technology pedigree....

I disagree Ed – it's a completely different technology pedigree. You're comparing an iPhone to a Nokia and claiming that Nokia will inevitably monopolise the industry because it's cheaper and gets a basic enough job done.

Globally, we are moving towards 'the internet of things' and Industry 4.0 – not away from it!

I'm sure these guys are competent at conventional LED installation but that's all they will ever be. There is absolutely no 'intelligence' under the hood.

https://www.shine-on.com.au/why-shine-on

Why Shine On? I honestly can't tell, and they don't do a very good job of explaining why. They have no moat or competitive advantage. It's all hyperbole. Where are the industry awards?

VIV offers what is equivalent to a computer in every light, collecting 86 pieces of data a second. A VIV site can be monitored and maintained from anywhere in the world that has connection to the internet.







VIV lights (collecting 3.3 million data points annually per node) use algorithms to continuously adjust a number of attached sensors and allow for predictive maintenance, optimising costs and extending product reliability. Giants like Google, Amazon and Facebook were all built on a bedrock foundation of data. They are now some of the most valuable businesses in the world today...

Industry 4.0 = IoT devices gathering Big Data = the future of business.

Just my $0.02 of course. It's a free market and if you like Shine On, I say good for you.