Further to the above, it sounds like a lot of the matching is done on audio only using www.audiblemagic.com.
https://www.audiblemagic.com/wp-content/uploads/2015/04/AM_overview_datasheet_150406.pdf
In the quora link (it's quora so who knows how accurate it is) it has the following paragraph which indicates they do some sort of frame indexing too?
- Frames from a video (most likely minus blank screens and predominately text-based frames) a sample of a section of the video is taken. The frames are being analysed when the video is being converted server side, so this isn't expensive or a separate operation. A hash is created from those sampled frames from the video. The hash would most likely resemble the one created above, a series of jumbled letters and characters that are unique to that content.
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