I can tell your not an avid fitness individual, but that's ok! Scales are the most inaccurate form of progress tracking you could ask for. Your body weight fluctuates daily based on food intake of past few days, water retention, muscle gain (which is heavier than fat).
Being able to measure your body fat percentage, diameter of waist, chest, hips and all the other intra measurements the myq algorithm performs behind the scenes allows for a 98% accuracy measurement all from 2 photos on your phone at home.
This means not only can you tell if you are actually losing 'fat' accurately, but it has opened the doors to many biotech applications such as assisting in pre-diagnosis in a range of health problems (pre-diabetics etc). Insurance companies have also jumped on board to identity less risky customers and provide a lower insurance premium (it's a win-win for the company and its customers).
The potential for our IP is just beginning and the market is just beginning to take notice now that a few of the many agreements we have secured have been integrated into their partners and are now readily available within the market as of September qtr 20.
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