It is exploiting the legal loophole that allows "sweepstakes" or using real money to buy gems or tokens for in game play and then cashing out for prizes. It's been done before and proved to be very successful. I'd say the reason FFG has brought on Rhys Campbell from VGW is so they can navigate these exact issues.
Its up to you if you think it's ethical or not but the fact is, it's a billion dollar industry and those that want to play will have the opportunity to play for their own entertainment.
And if Fatfish aren't the ones to do it, then I'm sure another company will pop up in their place and do the exact same thing.
FFG are in the right place at the right time and now have the right man on board to make it happen.
My opinions only
It is exploiting the legal loophole that allows "sweepstakes" or...
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