You must be one of a very few people in the world who thinks...

You must be one of a very few people in the world who thinks that being a co-CEO of a major global corporation; and presiding over, and executing on, a series of major transactions that have created many hundreds of millions - indeed, several billions - of dollars of shareholder value, fails to satisfy the requirements for personal challenge.

Not to mention the long list of civic and philanthropic contributions.

According to you, after a high-profile and illustrious 30-year career at the helm of one of the world's most successful and enduring multi-billion dollar enterprises, Steven is somehow not fulfilled and they way he goes about seeking fulfilment is to get involved in a tin pot, conceptual, $100m business idea.

In his personal capacity alone, he is worth many tens of $100m.
He could almost have ventured out on OneMarket is his private capacity using some spare change he had lying around the house!

It's a bit like Malcolm Turnbull retiring from politics and opening up a newsagency or a coffee shop.