"In a business setting doing something to make money doesn't defy comprehension "
Nice straw man set-up.
What defies comprehension (well, according to my limited cranial capability, at any rate) is how much money a concept like OMN could possibly make.
If it isn't many tens of millions of dollars in profits, then it hardly seems worth the Lowys' time. And I'm simply too dumb and lacking in vision to know how OMN could generate tens of millions in NPAT.
"....so I casually speculated on what other motives they might have. A casual speculation which became the source of much chagrin."
Yes, some people find overtly flaky logic somewhat irksome.
OMN Price at posting:
$1.01 Sentiment: Hold Disclosure: Held