Admittedly I only started at the company just as they were...

Admittedly I only started at the company just as they were implementing class so I didn't really get a complete chance to use BGL. Without knowing the full story behind managements decision, I believe the main reason a lot of accounting firms use BGL was because it was really the only option at the time for SMSF return software.

I can't really comment on class's current cost model and why they haven't increased prices (wasn't actually aware of this) but I assume it would be to do with long term contracts and some clients would feel oppressed if they were receiving higher prices than competitors for the same product. That being said there is no reason as to why they shouldn't be increasing prices at least in line with CPI. Maybe their scale has allowed them to keep the same cost model but still increase profit margins.

Will read more into it when they release EOY reports, but with the SMSF regulatory environment constantly changing every year in the budget, there would be more costs associated with maintaining the software and that alone should be a reason to increase their price, unless they are not gaining more market share in which case the aggressive pricing strategy may still help.

Time will tell, but if they can afford to keep increasing dividends whilst still providing low cost software, they must be doing something right!