Overall, it is estimated that one billion people will be exposed...

Overall, it is estimated that one billion people will be exposed to Times Square by 2000 through the television media. Considering the worldwide exposure Times Square receives, developers and the government are turning up the “electricity.” There are plans to add a 900 foot linear grid around Port Authority Bus Terminal’s facade for advertising. The proposed E-Walk development will provide space for supersigns with expectations of generating $5 to $7 million in annual revenue. At Four Times Square, could obtain as high as $5 to $6 million a year for a single sign